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WHY NOW
Biodiversity is where climate was a decade ago
Companies now plan on longer horizons, and a business that depends on healthy ecosystems wants to keep them healthy. Companies also align with the expectations of customers, investors, and regulators.
Customers
People demand products that are good for their health and do not come at nature's expense. Retailers and brands pass the question down the supply chain.
Investors
Investors, lenders, and insurers now ask how a company depends on nature and how it affects nature. The answers shape ratings, loan terms, and premiums.
Regulations
Regulators are catching up: deforestation-free supply chains, nature reporting, permits that take longer when habitats are at stake.

